Hul le Kes
FW19 – AFW Studio

Granted; we do miss the open and scurry atmosphere of the Westergasfabriek for as long as it was home to Amsterdam Fashion Week. The Compagnie Theatre as the central hub for this edition takes some getting used to. The venue is a lot smaller compared to the spacious Gashouder, which initially feels like the event has been downsized. Yet, the coziness and nice way all the branded stands are set up do create a bustling energy which seems like a befitting commencement from which future editions can grow. Our second show for the day will be our introduction to ‘Hul le kes’, a new label conceived by designer Sjaak Hullekes, bringing forth contemporary menswear designs, as well as some additional looks for women.


Entering the theatre, the back drop welcomes us to the vibrant purple and red hues of a dreamy sunset. This reference to nature is further emulated by the collection, mostly following a color palette of demure earth tones. Very fresh and clean cut, we see classic pieces that breathe a cool effortlessness due to the sleek design of the shirts and jackets. What really distinguishes them is that the proportions are just slightly oversized, in contrast to how far this trend is often exaggerated. Moreover, the materials used seem very light while the looks still maintain a certain roughness.

We especially appreciated the way most outfits were built up as a ton-sur-ton mixture of gradients of the same color. Making a simple hunter green singlet and pair of shorts look instantly stylish combined with a light jacket and bucket hat in the same color. We also loved the jackets and pants with utility accents, especially the sleeveless jackets with a removable pouch dangling from the rim. Specifically this item was shown in a men’s and women’s version, proving to be a genderless trend. Summer could not come fast enough once this effortless collection by Hul le kes becomes available.

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